Expert Michigan Painting Contractor
3 GENERATIONS
A legacy of professional painting expertise spanning three generations, from South Dakota to West Michigan.
CERTIFIED
Licensed Builders. OSHA-compliant. ISN Safety Certified. Home Builders Association members since 2001.
Brand New Look, Inc. is a family-owned painting company based in Zeeland Michigan, rooted in a deep history of craftsmanship and integrity. As a leading Michigan painting contractor, Brand New Look brings professional expertise and care to every surface we touch. Owner Lane Brands taught alongside his father, Henry — who brought over 30 years of South Dakota painting experience to the firm. Brand New Look is now operated by Lane and his wife Robin, ensuring every project meets the highest professional benchmarks. From local churches, new commercial constructions, interior refresh projects to exterior work, our mobile crews operate with clinical precision, utilizing stocked trailers and advanced lift systems to handle any job size. Since 1995, we have prioritized efficient, professional service, maintaining active safety certifications to protect both our tradespeople and your property's enduring finish.
Expert Painting & Repair Services
Residential & Specialized
- Interior Painting
- Exterior Painting
- New Construction
- Drywall Repair
- Color Consultation
- Small Repairs
Commercial & Industrial
- Commercial & Industrial
- Concrete Coatings
- Deck & Fence Staining
- Power Washing
- Surface Preparation
01.Interior Wall Painting
This service includes surface preparation, primer application, and expert painting of interior walls to refresh and brighten indoor spaces. Customers can choose from a variety of colors and finishes, with an emphasis on clean work and durability. Ideal for residential and commercial spaces looking for a professional finish.
02.Exterior Painting & Staining
Our exterior painting and staining service offers surface preparation, primer application, and premium painting or stain application to enhance curb appeal and protect building exteriors. Suitable for residential, commercial, or industrial buildings seeking a durable, attractive finish. We focus on long-lasting results with high-quality materials.
03.Drywall & Carpentry Repairs
This service provides drywall patching, sanding, and finishing, along with carpentry repairs such as trim work and small structural fixes. Designed to restore damaged surfaces and improve the overall appearance of your property, emphasizing quality craftsmanship and detail. Perfect for preparing spaces for painting or renovation projects.
The Trusted Choice
Licensed & Insured
Fully licensed and insured West Michigan builders meeting high OSHA and ISN safety standards.
Family-Owned Heritage
Three generations of painting expertise, delivering professional artisanal quality to every project since day one.
Customer Satisfaction
We don't consider a job done until you're happy. Our reputation is built on satisfied local clients.
Local References
Trusted by local churches, schools, and home builders—we'll gladly connect you with local references.
Free Estimates
No pressure, no surprises. We provide detailed, fair estimates for any residential or commercial project.
All Project Sizes
From new construction to full remodels, we bring decades of hands-on experience to every job size.
Client Testimonials
"I've had houses where the painters were sloppy from over-spray and paint being left where it wasn't supposed to be. With Brand New Look, the painters take the extra care to see this does not happen."
Paul — Custom Home Builder
"The price was reasonable, and the work was done on time. Lane's team respect the space and deliver high-end quality without compromise."
Scott — Facility Manager, Huntington Bank
"Lane Brands has always given me a fair price and has performed in a satisfactory manner — including working after normal hours and weekends when needed."
Gord — Building and Grounds Director
"Lane has been most cooperative in suggesting better alternatives than what was specified, attending to things which we felt needed more attention with total professionalism."
David — Executive Director, Camp Geneva